On our website, we advertise online presences on the social networks referred to in the following. These presences are embedded into our website through a linked symbol of the relevant network. Using such linked symbols has the purpose of preventing that a connection to the servers of the relevant network is automatically established when accessing a website which includes social media advertisements to individually display a symbol of the relevant network. Only by clicking on the relevant graphic users will be forwarded to the services of the relevant social network.
We operate online presences on social networks and platforms to be able to communicate with all customers, potential clients and users active thereon and to inform them about our services. When accessing the respective networks and platforms, their general terms and conditions and data processing regulations apply.
Our legitimate economic interest consists in enhancing the quality of our internet presence, in analysing, presenting, distributing and advertising our products and/or in efficiently operating our company in compliance with GDPR Art. 6 para. 1 lit. f. However, the legal basis may also be the user’s consent towards the platform operator in accordance with GDPR Art. 6 para. 1 lit. a. Pursuant to GDPR Art. 7 para. 3, users have the right to withdraw their consent at any time with effect for the future by submitting a notification to the platform operator.
After the user was forwarded, the respective network collects information on the user. This data particularly includes the IP-address, the date, the time and visited websites. Should users at the same time be logged on to their user accounts with the respective network, the network operators may be able to allocate information they collected from the user’s relevant access to such user’s personal account. In the case where users interact by using the “Share” button of the respective network, this information may be stored at and, possibly, published on such user’s personal account. Users intending to prevent any collected information from being directly allocated to their user accounts must log off of the account prior to clicking on the icon. However, it is also possible to accordingly change the settings of the user account.
Unless otherwise indicated in our Privacy Policy, we process our user’s data to the extent they communicate with us within the framework of social networks and platforms, e.g. by publishing postings on our online presences or sending messages to us. In the case where users contact us, we use any personal data provided on this occasion for processing the query. We subsequently delete such data provided when the query was finally processed and it is not contrary to statutory data storage obligations, e.g. with contracts being processed after that.
We point out the fact that there is a possibility of the user’s data being processed outside the European Union, especially in the USA. This may entail increased risks for users in the way that, for example, access to the user data at later times may be more difficult. In addition, we have no access to such user data. The operators of the respective social networks are the only ones able to access such data. However, social network operators undertake to comply with the European Standard Contract Clauses concerning the transmission of personal data to data processors:
https://eur-lex.europa.eu/eli/dec/2010/87
On the social networks referred to below, we currently operate a company presence and/or we embed such social networks by placing links on our website:
1. LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. For the LinkedIn privacy policy, please refer to
https://www.linkedin.com/legal/privacy-policy
This website uses LinkedIn conversion tracking, a re-targeting and analysis tool which is supported by the LinkedIn Insight tag.
This tag places a cookie on your web browser whenever you access the website. This Insight tag is integrated into our website which means that a connection is established with the LinkedIn servers on the condition that you access this website and, at the same time, remain logged on to your LinkedIn account. It makes it possible to collect data, such as your IP-address, your device and browser settings, the time of accessing our website or the registration of defined events (e.g. downloads or pages call-offs). If you are registered to LinkedIn, demographic data, e.g. data concerning your approximate whereabouts, may also be collected. This data will be encrypted, anonymised within a seven-day period and deleted after encryption within a period of 90 days. LinkedIn does not share personal data with us, but instead offers anonymised reports. The cookie which the Insight tag placed on your browser remains there until you manually delete it or until it is automatically deleted after the Insight tag was loaded for the last time. You can generally prevent the storage of cookies by adjusting your web browser. If you are logged on to LinkedIn, you may de-activate data collection at any time under the below link:
https://www.linkedin.com/psettings/enhanced-advertising. As an alternative, you can particularly object to LinkedIn conversion tracking by setting an opt-out cookie which remains on your device until you delete the cookies. For this purpose, you can de-activate the LinkedIn cookie available at the below link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. If you are a member of LinkedIn, please click on the “Opt-out on LinkedIn” button; non-members must click on “Opt-out”.
By using this technology, it is possible that personalised advertisements are displayed on LinkedIn to users of our website, with the advertisement contents depending on the services, information and offers you obtained information about on our website. In addition, they also have the possibility of creating anonymous advertisement performance reports and information on website interaction.
2. YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For the YouTube privacy policy, please refer to
https://policies.google.com/privacy
Some web pages of our presence include links and/or connections to the YouTube offer. As a general rule, we are not responsible for the contents on websites of which our website contains a link. In the case where you follow a link to YouTube, we point out to the fact that YouTube stores and uses the data of their users (e.g. personal information; IP-address) for commercial purposes in compliance with their own data protection and use policy.
On some of our web pages, we also directly embed videos stored with YouTube. In connection with this embedding, some parts of a browser window display contents of the YouTube website. However, the YouTube videos will be called off only after separately clicking on them; this technology is also referred to as “framing”. In cases where you access our website or any pages thereof, a connection will be established with the YouTube servers and, at the same time, the contents will be displayed on the website based on a notification delivered to your browser. This connection is required for being able to display the respective video on our website via your internet browser.
YouTube contents will be exclusively embedded by using the “extended data protection mode”. YouTube themselves provides this mode and guarantees that YouTube initially places no cookies on your device. However, the IP-address, the date, the time and the websites you previously accessed will be transmitted and communicated when accessing the relevant website. This information cannot be allocated to you, unless you are individually logged on to and/or remain permanently logged on to YouTube or any other Google service prior to accessing the website. Should you be logged on to YouTube at the same time, YouTube will allocate such connection information to your YouTube account. In addition, a connection to the “DoubleClick” advertising network operated by Google will also be established. Those users who intend to prevent this, must either log off of YouTube prior to accessing our internet presence or accordingly change the relevant settings in their YouTube user accounts.
Once you start the replay of any embedded videos by clicking on them, based on the extended data protection mode, YouTube stores on your device only those cookies which contain no personally identifiable data, unless you are logged on to any Google service at the same time. Storage of such cookies can be prevented through the relevant browser settings and extensions.
4. Instagram and Facebookrepresent services provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA. On these platforms, we and Facebook Ireland Ltd. are jointly responsible. It is impossible to exclude that Facebook Inc. processes your data. Our joint responsibility is regulated under an agreement concerning the respective obligations in compliance with the GDPR. This agreement, which provides for the mutual obligations in this regard, is available at the below link:
https://www.facebook.com/legal/terms/page_controller_addendum
Privacy Policy:
https://www.facebook.com/privacy/explanation
Contact to Data Protection Manager of Facebook:
https://www.facebook.com/help/contact/540977946302970
When accessing our on line presence on the Facebook platform, Facebook Ireland Ltd., the platform operator located in the European Union, processes personal data of the user (e.g. person-related information; IP-address etc.). This personal data of users serves statistical purposes in the form of information about the extent of our company presence on Facebook being used. Facebook Ireland Ltd. uses such data for market research and advertising purposes and for creating user profiles. Based on these profiles, Facebook Ireland Ltd. is able, for example, to display to users interest-based advertisements both inside and outside Facebook. If the user is logged on to his/her Facebook account at the time of website access, Facebook Ireland Ltd. may also connect such data with the relevant user account.
For the purpose of processing such data, Facebook Ireland Ltd. possibly uses cookies, too. Should users not agree to their data being processed, they have the possibility of preventing such cookies from being installed by accordingly changing their browser settings. Cookies already existing on the computer may also be deleted at any time. The settings in this regard depend on the user’s browser. In the case where the user prevents or restricts installation of cookies, this may have the effect that not all Facebook functions will be usable to the full extent.
With our online services, we use “Facebook pixels”. Due to the use of a Facebook pixel, Facebook Ireland Ltd. is enabled to determine the visitors of our online services as a target group for the display of advertisements (“Facebook ads”). We make use of such Facebook pixels to display Facebook ads to Facebook users who showed interest in our on-line services or who present certain characteristics (e.g. interest in certain topics or products dealt with on the website they visited). We transmit them to Facebook Ireland Ltd. (so-called “custom audiences”). For us, using Facebook pixels has the purpose of guaranteeing that our Facebook ads correspond to the users’ interests. In addition, Facebook pixels make it possible for us to use the effectiveness of our Facebook ads for statistical evaluations and market research purposes. This makes it possible for us to see whether or not a user was forwarded to our website after clicking on a Facebook ad (so-called “conversion”).
When visiting our websites Facebook pixel will immediately be incorporated and a cookie will be secured on your device. If you are subsequently logging in on Facebook or visiting already logged-in, the visit of our online service will be secured in your profile. The collected personal data is anonymous for us hence the user can not be identified by us. However Facebook Ireland Ltd. secures and processes the data, so a connection can be made to a certain user profile which is used by Facebook Ireland Ltd. and us for market research and advertising purposes. If data is sent to Facebook Ireland Ltd. for comparison, it will be encrypted locally on your browser and afterwards an encrypted transfer to Facebook Ireland Ltd., using a secured HTTPS connection, will take place.
Based on our legitimate interest we use a service called „Custom Audiences from File“ from Facebook Ireland Ltd.. Here e-mail addresses of newsletter recipients are uploaded on Facebook. The upload process is encrypted. The purpose of the upload is to determine recipients of our Facebook ads. This way we like to ensure, that ads are only displayed to users, which have shown interest in our information.
Specific information and details about Facebook pixel and their operating principle can be found in the help section of Facebook:
https://www.facebook.com/business/help/651294705016616
You can object to the collection of data via Facebook pixel and the processing of your data to display Facebook ads. To adjust the settings concerning which advertisements are shown on Facebook, you can visit Facebooks dedicated page and follow the instructions to change the settings for usage based advertisements:
https://www.facebook.com/settings?tab=ads These settings take place platform-independent – that means, that changes apply to all kinds of devices (PC, mobile devices, etc.)
5. Vimeo represent services provided by Vimeo.com, Inc., 330 West 34 Street, 5th Floor, New York NY 10001, USA. For the Vimeo privacy policy, please refer to
https://vimeo.com/privacy
Some web pages of our presence include links and/or connections to the Vimeo offer. As a general rule, we are not responsible for the contents on websites of which our website contains a link. In the case where you follow a link to Vimeo, we point out to the fact that Vimeo stores and uses the data of their users (e.g. personal information; IP-address) for commercial purposes in compliance with their own data protection and use policy.
On some of our web pages, we also directly embed videos stored with Vimeo. In connection with this embedding, some parts of a browser window display contents of the Vimeo website. However, the Vimeo videos will be called off only after separately clicking on them; this technology is also referred to as “framing”. In cases where you access our website or any pages thereof, a connection will be established with the Vimeo servers and, at the same time, the contents will be displayed on the website based on a notification delivered to your browser. This connection is required for being able to display the respective video on our website via your internet browser.
If the user is logged on to his/her Vimeo account at the time of website access, Vimeo.com, Inc. may also connect such data with the relevant user account.
For the purpose of processing data, Vimeo.com, Inc. possibly uses cookies, too. Should users not agree to their data being processed, they have the possibility of preventing such cookies from being installed by accordingly changing their browser settings. Cookies already existing on the computer may also be deleted at any time. The settings in this regard depend on the user’s browser. In the case where the user prevents or restricts installation of cookies, this may have the effect that not all Vimeo functions will be usable to the full extent.